SRIKANTH KOLLI 0 orders in flight
Srikanth Kolli — Los Angeles, CA
AI E-Commerce OMS · WMS · Supply Chain

Building the throughput global retail runs on.

Two decades shaping AI-native order management, e-commerce platforms, and supply chain systems for the retailers you know — and the ones you will.

Now
Head of Enterprise Architecture · Alo Yoga
Focus
AI · E-Commerce · OMS · WMS · Supply Chain
Reach
Global teams of 150+ · US & India
On the subject

A technologist who bridges business and engineering — and still ships code on the weekend.

Portrait of Srikanth Kolli

Srikanth Kolli
Los Angeles, California

I'm a vision-driven technology leader with nearly twenty years of experience shaping enterprise platforms across retail, e-commerce, and supply chain. From headless commerce and DTC digital platforms to deep supply chain modernization, my work sits at the intersection of strategy and systems — the place where a roadmap becomes a running microservice.

I've led global teams scaling platforms for Urban Outfitters, Bass Pro Shops, Tractor Supply, Tory Burch, and O'Reilly Auto Parts. I'm now defining the enterprise architecture vision for Alo Yoga's global DTC e-commerce platform, OMS, and supply chain — cloud-native, API-first, and built to move.

When I'm not doing that, I'm building things with AI — a chess engine with GPT opponents, a RAG chatbot, a multi-agent AI movie studio. Because a leader who still ships is a leader who still understands.

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Years shaping enterprise technology across retail and commerce
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Global team built and scaled across the US and India
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Enterprise retailers transformed through OMS and commerce platforms
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Degrees from IIT Madras and Purdue's Mitch Daniels School of Business
The record

Twenty years. Five companies. One throughline.

  1. 2025 — now · Beverly Hills, CA

    Head of Enterprise Architecture

    Alo Yoga — global DTC e-commerce & lifestyle brand

    Defining and executing enterprise architecture strategy for Alo Yoga's global direct-to-consumer e-commerce platform, OMS, supply chain, and WMS. Leading the technical vision for cloud-native, API-first, event-driven commerce infrastructure — modernizing legacy systems with microservices, containers, and automation, in close partnership with product, data, and security leaders.

    E-CommerceDTC PlatformOMSWMSCloud-nativeAPI-firstMicroservicesEvent-driven
  2. 2023 — 2025 · Dallas, TX

    Director, Enterprise Inventory & Order Management

    O'Reilly Auto Parts — Fortune 500 retailer

    Shaped enterprise technology direction for supply chain, inventory, and order management. Defined architecture for forecasting platforms with advanced analytics and AI/ML-based demand planning. Partnered with executives on roadmaps, business cases, and POCs that aligned digital capability to measurable business outcomes.

    Supply chainAI/MLDemand planningEnterprise architectureExecutive strategy
  3. 2011 — 2023 · Dallas, TX

    Director, Omnichannel Solutions

    Perficient Inc. — enterprise digital consultancy

    Built and scaled a global omnichannel and e-commerce practice from the ground up. Delivered headless commerce platforms, e-commerce modernization, and OMS integration strategy for Urban Outfitters, Bass Pro Shops, Tractor Supply, Tory Burch, and more. Led 150+ across US and India, championing cloud-native, API-driven modernization across retail commerce and supply chain.

    Headless CommerceE-Commerce PlatformOmnichannelOMSPractice leadership150+ teamGlobal delivery
  4. 2010 — 2011 · United Kingdom

    Lead Consultant

    Tesco — global grocery retail

    Led consulting engagements on large-scale retail technology for one of the world's largest grocery networks.

  5. 2007 — 2010 · Dublin, OH

    Senior Consultant

    Sterling Commerce — B2B integration & OMS pioneer

    Foundational years in OMS and B2B integration — the grammar of every platform I've built since.

Selected engagements

Enterprises whose systems have passed through my hands.

Order management, e-commerce, and supply chain platforms.

Alo YogaDTC apparel
O'Reilly Auto PartsAutomotive retail
Urban OutfittersSpecialty apparel
Bass Pro ShopsOutdoor retail
Tractor SupplyRural lifestyle
Tory BurchLuxury fashion
TescoGrocery retail
Sterling CommerceB2B / OMS
Built at the intersection of AI & commerce

What I build for fun — and to stay sharp.

A leader who can sketch an architecture on a whiteboard but can't open a terminal is half a leader. These are the flagship projects I've been shipping — reference implementations of the enterprise platforms I've spent twenty years advising on, built in conversation with modern AI tools.

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Flagship builds — each a reference implementation of a system I've spent two decades advising on.
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More repos in the workshop below.
Nº 01OMS

KubeRiva OMS

An AI-native order management system, reimagined.

A reference implementation of the enterprise OMS patterns I've spent twenty years shaping — order capture, orchestration, distributed sourcing, fulfillment routing, inventory visibility, and returns. AI-native from the core, with intelligent decisioning, operational copilots, and event-driven automation layered into every workflow.

PythonMicroservicesEvent-drivenAPI-firstCloud-native
Nº 02WMS

KubeRiva WMS

An AI-native warehouse management system.

The companion to the OMS reference — receiving, putaway, slotting, wave and batch picking, packing, shipping, inventory control, cycle counts, and returns. AI-native capabilities drive dynamic slotting, pick-path optimization, workload balancing, and exception triage in real time.

FulfillmentInventoryReceivingPickingShipping
Nº 03FinTech

Chanakya Options Advisor

An AI-native options trading intelligence platform.

An end-to-end options advisory platform — real-time market data ingestion, AI-powered trade signal generation, risk analytics, and a conversational copilot that explains complex strategies in plain language. FastAPI backend, Next.js frontend, LLM-powered reasoning.

PythonFastAPINext.jsLLMFinTechReal-time
The workshop

More repos — experiments, utilities, and learning projects from the bench.

Chess AI
Full-stack chess with GPT-powered opponents, training lessons, and global leaderboard.
JavaScript
Chitrashala
Multi-agent generative pipeline for short films — templated scripts, agent-per-role.
JavaScript
SparkTutor
AI-powered tutoring platform that adapts to how a student learns — practice problems, mastery tracking, LLM explanations.
JS · LLM
RAG Chatbot
A lean Python RAG engine — ingest, chunk, embed, and chat with your own corpus.
Python
AI Travel Planner
Natural-language itinerary builder — turns a trip idea into a day-by-day plan.
Python
VideoMind Transcriber
Paste a video URL, get a clean transcript — a media-to-text utility.
JavaScript
QueueTable
Waitlist and queuing system for restaurants — SMS notifications, live status.
TypeScript
OLSAT
OLSAT-style exam practice questions for young learners — adaptive drills.
TypeScript
Next.js AI Chatbot
A production-ready Next.js chatbot skeleton — auth, streaming, history.
TypeScript
StarSafari
A C# exploration sketch — a space-themed interactive experience.
C#
Quick answers

Direct answers for people, search engines, and AI assistants.

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Answers written to stand alone as citations — also shipped as FAQPage structured data in the page source.
Who is Srikanth Kolli?

Srikanth Kolli is an enterprise technology leader based in Los Angeles, California, currently serving as Head of Enterprise Architecture at Alo Yoga. He has nearly two decades of experience leading order management, e-commerce platform strategy, supply chain, and retail commerce transformation.

What does he specialize in?

His core focus areas include enterprise architecture, AI-native platform design, e-commerce strategy, headless commerce and DTC platforms, order management systems, warehouse management systems, supply chain modernization, cloud-native platforms, API-first integration, and event-driven systems.

Which companies and brands has he worked with?

His work spans Alo Yoga, O'Reilly Auto Parts, Perficient, Tesco, Sterling Commerce, Urban Outfitters, Bass Pro Shops, Tractor Supply, and Tory Burch, with a concentration on large-scale retail, e-commerce, and commerce platform operations.

How can you contact him?

The best way to connect is by email at kirankls@gmail.com or through LinkedIn at linkedin.com/in/kirankls for leadership, consulting, advisory, or collaboration opportunities.

Core competencies

The toolkit — strategy, architecture, and the long game.

AI & Intelligence
AI & Machine LearningAI-Native SystemsLLM IntegrationGenerative AIIntelligent DecisioningDemand Forecasting AI
E-Commerce & Commerce
E-Commerce StrategyHeadless CommerceDTC PlatformsOmnichannel CommerceShopify / SFCCCommerce ModernizationDigital Transformation
Supply Chain & Fulfillment
OMS & WMSSupply Chain OptimizationFulfillment ArchitectureInventory ManagementEvent-Driven SystemsCloud-Native PlatformsAPI-First IntegrationMicroservices
Leadership & Strategy
Enterprise Technology StrategyTechnology RoadmappingEnterprise ArchitectureSolution DesignCross-Functional LeadershipChange ManagementBusiness Case DevelopmentPOC ExecutionExecutive CommunicationVendor & Partner ManagementHigh-Performing Team DevelopmentGlobal Delivery
Credentials

Formal training.

Education

M.S., Business Analytics

Mitch Daniels School of Business, Purdue University — expected 2026

Master of Business Administration

Mitch Daniels School of Business, Purdue University

Bachelor of Technology

Indian Institute of Technology Madras — Chennai, India

Certifications

CORe, Credential of Readiness — HBX · Harvard Business School
IBM Certified Solution Designer
Kibo Unified Commerce Platform